Estheticians Near Cedar Falls

How Our Estheticians Customize Your Treatment Plan

The majority of teenagers are self-conscious about their appearance, and sadly, confidence doesn’t simply come with age. Insecurities don’t just damage your relationship with yourself—although that’s arguably the most important relationship you have—they also affect how you think others see you, which can take a toll on your personal and professional relationships

At Spry Skin & Wellness, we’re removing the stigmas surrounding self-care and aesthetics. Everyone, no matter their age, gender, or background, deserves to look and feel their best.

So, how do you get there? Your struggles, goals, budget, and timeline are unique, so our expert estheticians near Cedar Falls are outlining exactly how we curate your custom plans to provide superior results. 

Why Personalized Care Is Better

Some patients come to us with a dramatic transformation and inspirational pictures on hand, while others want to simply look like themselves, but a bit more refreshed. Your idea of beauty is yours, which is why standardized solutions simply can’t provide the look you want.

This is especially true when it comes to skin care because your skin is truly one in a million. You’ve probably heard of “skin types,” including normal, oily, dry, combination, and sensitive, but these categories only scratch the surface. From your hormones to your diet, everything—both internal and external—has an effect on your skin. That means that in order to effectively target your concerns, whether they be acne or aging-related, you have to meet your skin wherever it’s at, giving it a boost where it’s lacking. 

How We Create Your Custom Plan

As the premier estheticians near Cedar Falls, our providers never dive into treatment without sitting down to discuss your needs and understand your skin from a scientific perspective. We use all of this information, plus the knowledge we’ve gained from years of experience, to curate a treatment plan just for you. 


The first step to unlocking the most confident version of yourself is to schedule a consultation. When you meet with our estheticians near Cedar Falls, rest assured that this is a safe space where judgment is left at the door. It’s important to be honest and open with your provider so that we can create the right road map, as everyone’s version of “success” looks different.

Transparency on both ends is key to setting realistic expectations and understanding the scientific limitations of your situation. For example, some patients may come in with a specific treatment in mind to reach a certain goal. However, from our providers’ experience, we may recognize that it isn’t the best option for their goals, budget, or timeline. That’s why we’re so dedicated to patient education, so we can empower you to make informed decisions about your care, considering our recommendations. 

You’ll sit down with our founder and ARNP, Bethany Heidemann, and our patient care coordinator so that everything we discuss—from products and pre-treatment prep to aftercare and maintenance—can be documented and included in your treatment plan. We’ll then review your plan with you and give you a copy, which we’ll collectively use as a guide for your future visits, no matter which of our providers you see.

Don’t worry, we can always make changes to your plan. If your needs change in any way, we’ll tweak your treatment plan accordingly to ensure the most individualized, comprehensive care. 

Skin Assessment

Our estheticians in Waterloo recommend that everyone schedules a skin assessment. We can perform this in-depth test during your consultation, so we—and you—can understand the root causes of your concerns beneath the surface and connect them to the proper solution.

Treatment Planning

At Spry Skin & Wellness, you don’t have to choose between looking and feeling your best. We recognize that they go hand-in-hand, so we offer a wide range of aesthetics and wellness services, including:

We know, it’s a lot to take in! But don’t get overwhelmed—our estheticians near Cedar Falls will help you determine which treatment, or combination of treatments, is right for you. 

Routine Guidance

Our guidance doesn’t stop at in-office treatments. Your routine is what defines you, and the same goes for your skincare routine, which defines your skin. Our skin specialists will also help you upgrade your at-home routine, incorporating the right skincare products into your regimen to maximize your investments in treatments and support lasting results.

Learn more about deciding between at-home and in-office skin treatments

What’s the difference between drugstore and medical-grade products?

Our estheticians near Cedar Falls love this question! We know that grabbing a few skincare products while you’re already out at the drugstore is easy, but unfortunately, these products weren’t created with the right ingredients to target your specific concerns.

Medical-grade skincare is formulated by dermatologists, which means that it contains all of the right ingredients—and none of the harmful ones—to nourish, protect, and heal your skin. These products are far more unique and potent than drugstore options, which is why working with a professional to select the right ones is key to maximizing your skin’s look and feel. Plus, you’ll unlock expert guidance you wouldn’t get anywhere else.

Insights From Spry’s Founder

Spry Skin & Wellness Center didn’t become the go-to medical spa near you overnight; it took years of hard work. Our estheticians near Cedar Falls don’t just see our role here as a job—it’s our calling—and we’re grateful that we have the opportunity to improve someone’s quality of life every day. 

Our founder, Bethany Heidemann, created Spry in 2018 with a vision of turning an empty office space into a center for empowerment for our community. Since then, we’ve helped thousands of patients reclaim their confidence. 

As a board-certified Nurse Practitioner, Bethany lives by the saying “look good, feel good.” As our practice continues to grow, we’re maintaining our core values to ensure first-class experiences with superior results to match—personalization, transparency, and comfort. 

What Makes Us Different

We know that there are a lot of estheticians near Cedar Falls, but we stick out for good reason. As one of the first medspas in the area, we take pride in being trendsetters. 

Our clinic may be small, but we’re mighty! Here, you’ll always see the same Nurse Practitioner—no need to worry about going over your situation with someone new at every visit. Building relationships with our patients is at the heart of what we do, so we always take the time to show you that we’re just as invested in your success as you are. 

We’ve sat down with our founder, Bethany, to bring you more exclusive insights.

What makes a consultation at Spry unique?

“At our office, you’ll always see the same Nurse Practitioner—myself—and patient care coordinator, Megan. We’ve curated our consultation rooms to maximize your comfort, from the warm lighting and cozy seating to complimentary snacks, drinks, and blankets. First, I’ll ask what brought you in today, and what brought you to us

“Next, we’ll dive into your patient intake form and openly discuss your concerns—never making assumptions like other estheticians near Cedar Falls may. Once we’ve discussed your goals, timeline, budget, and health history, I’ll offer recommendations and explain why these solutions best suit your needs, answering all of your questions along the way. Then, we’ll review the importance of consistency with products and treatments, so you understand what commitment looks like in order to stay on track and maintain the best results.

“After determining which combination of treatments is right for you, we’ll discuss your maintenance plan to ensure there are no surprises in the future. At the end of your consultation, we’ll package all of this information together and email you your custom treatment plan, along with specific preparation and aftercare directions.”

Why would you offer different solutions for patients with the same concern? 

“Our estheticians near Cedar Falls talk about this often, as everything we do at Spry is individualized! 10 patients could come in and write down the same 4 concerns, and all of their treatment plans will look different. 

“For example, if a patient marks hyperpigmentation as a concern, we consider what kind of hyperpigmentation they have, how it started, and other methods they’ve tried (treatments or medications), as well as their age, budget, and downtime limitations. These insights will lead us to a range of recommendations to integrate into your routine, like correction pads, lactic acid, hydroquinone, tranexamic acid, and vitamin C. 

“We’ll also recommend procedures based on the type and characteristics of your hyperpigmentation, which may include exfoliating maintenance treatments like DiamondGlow, dermaplaning, and facials, or medical-grade treatments such as chemical peels, RF microneedling, and Lumecca IPL. 

“Creating custom treatment plans is why I love what I do, and our team loves having so many tools in our toolbox with our wide range of products and therapies! Two patients who come to us with the same concerns can have completely different plans, and that’s what grants them the best outcomes.”

Ready to unlock your potential?

You came to the right place! Whether you’re looking to boost your skin health, get a head start in your fitness journey, or anything in between, our estheticians near Cedar Falls are here to bring your vision to life. We recognize that dipping your toes in the aesthetics world can be intimidating, but rest assured that our compassionate team will make you feel right at home in our warm, welcoming space.

We can’t emphasize this enough—everyone’s goals are different, so your treatments need to be, too. Reach out to us today or use our convenient virtual tools to begin your journey toward realigning how young you feel with how youthful you look.

Try Our Treatment Planner Tool 

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